Search Engine Optimization: Why you should use it
By now, many marketers and business owners know that SEO is a critical element for driving website traffic. If your website and content aren't effectively optimized, both for desktop and mobile users, you'll have an exceptionally hard time drawing in traffic from organic search your website.
There are numerous benefits of SEO aside from increased traffic. Here are just a few of those advantages:
1. Appropriate SEO not just implies much better rankings, it implies a much better user experience
There's no question that user experience is now a considerable ranking aspect. The search engines want to see a mobile-friendly style, great user signals (due time on site, low bounce rates, and so on) and great combination of relevant images and videos. These elements are very important for providing a terrific experience for your visitors as well; simply put, by enhancing your site for SEO, you're instantly also enhancing your user experience. And a fantastic user experience indicates higher conversion rates, more trust, and increased brand name loyalty.
2. Organic search might account for as much of 64% of all website check outs
A study by Conductor of over 310 million check outs to 30 various sites revealed that organic search represented 64% of all recommendation traffic. While other research appears to indicate that social media has now surpassed search slightly in terms of recommendations, there's no question that search remains a crucial source of traffic for the majority of companies.
3. SEO leads tend to have greater close rates than outgoing leads
According to this article at Search Engine Journal, SEO leads lead to a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this figure, it wouldn't amaze me if this held true; it makes sense that searchers who are searching for particular services or products are most likely to buy from companies who they look for through search, instead of those who attempt to attract them utilizing outgoing marketing strategies (i.e. cold leads).
4. Inbound marketing approaches (including SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their primary source of leads. This very same report found that among marketing specialists, SEO had actually become the # 1 source of leads over the previous 6 month duration. One concern to ask yourself is: if you're not generating leads through search, who is catching these important leads?
5. Ranking in regional search directly results in increased check outs and sales
If you run a regional company, enhancing your website for local search is absolutely crucial. Increasingly more customers are using local search inquiries to recognize local companies and to discover areas, hours and directions.
According to Google, 50% of consumers who carried out a regional search on a mobile phone visited a store on that exact same day. These searches likewise caused higher sales: 18% of local mobile searches resulted in a sale within one day.
6. Marketers rank SEO as one of their most efficient digital marketing techniques
According to the 2015 State of Marketing report, of the marketers who are using SEO and SEM as part of their marketing strategy, 66% discover it "extremely reliable or reliable". Just 7% specified that their SEO efforts were "not extremely effective or not at all effective".
7. SEO leads to increased trustworthiness for your brand name
Ranking extremely in the search results page signals to searchers that you're a key player in your industry. On the other hand, ranking on the 2nd or 3rd page may lead to undesirable presumptions: that you're a brand-new service, that you're not also known or that you don't have the budget (and hence sales) to manage to improve your rankings.
8. SEO can be a less hands-on technique than other inbound techniques
Social media and e-mail marketing are both extremely efficient channels for producing leads, but both need some degree of consistent effort. When a page is SEO-optimized, you can frequently sit back, unwind, and let it climb up the rankings on its own merit.
9. Being on the 2nd or 3rd page of the search results methods essentially no search exposure
Some business owners pass up any official SEO efforts due to the fact that they think that being in the search results (throughout the check results) is "good enough". However, research by Moz reveals that 71.33% of clicks take place on page one of the search engine result. Correctly optimizing your website and material are key to achieving leading rankings; and therefore any degree of search visibility.
10. The vast majority of customers research items online before going to a store
Research from GE Capital Retail Bank reveals that 81% of consumers research and compare products online before making a regional purchase. Other research puts this number as high as 94% for B2B buyers. Attaining very first page rankings for your organisation and products is critical if you desire customers who are actively seeking your products to be able to discover you.
To schedule your strategy session, contact:
The Expert SEO Group
1261 S Peach St.
Philadelphia, PA 19143
(215) 792-6624
www.expertseogroup.net